Latest Tips on Making a Good E-Newsletter

There are a few things that we must take care while making a good newsletter. Find more about 10 latest tips on making a good e- newsletter from this article.

A Good and Attractive Design.

Yes, this is the important part of any newsletter. Design is the key area of a newsletter. We must attract new people every time. Always we need to convey our messages using our newsletter design or layout. A simple design can do wonders. Here, I am going to share a few simple but important design tips.

Header design must be small and attractive.
Remember, people always prefer fast loading newsletter. So it is better if we use fewer images. If we use any big images, the newsletter won’t load fast and it won’t show images quickly. It takes some time to get loaded. People may not wait till that much time and they will close our newsletter immediately.

So friends, I recommend you people to use your company logo or brand identity on the top left side of your newsletter. After that add a sub caption or a centre attractive keyword. You can use a nice background colour for this header section. Please don’t use any hard colours as it will affect the totality of the newsletter.

Background color, images for your newsletter.
White color is always good. So try to use white color as background for your newsletter. Please avoid using any crazy background images. This will affect the newsletter readability. In white background, black or grey fonts will work fine. Remember, black is not a good background colour for any newsletters.

Find the best readable fonts.
We need to be very careful while we choose our newsletter fonts. This is also a very important part of your newsletter. Try to find the best newsletter fonts. We can use few fonts like Verdana, Tahoma, Arial and Times New Roman are good. This is the best readable fonts available around the world. Most of the computers support these fonts.

Attractive key words.
Yeah, this is going to play a big roll in our newsletter. We need to be very careful when we choose key phrases. If we use any bad words or non-attractive words it will not work fine and we won’t get a good out put. See other newsletters and get some good keywords ideas.

Check how they frame things in order to get more attention. I am not telling to copy others design ideas, but always we can get inspired from other good works. When we refer other works, remember we our self is improving our knowledge.

Use good images to attract people.
From my knowledge, I myself am of the opinion that an image can express or convey more things than any text messages. Suppose your newsletter is about health, we can include few health related images. This will get more attention from the newsletter readers. Now a day’s people are very busy so they won’t spend too much time on reading the entire text. They may only go through the main headings.

So try to include few good and attractive images in your newsletter text part.

Color of your main headings.
We need to use cool colors for our main newsletter headings. Blue and green are good for newsletter headings. We can use black also. But normally I use blue colors. I am getting a good amount of newsletter clicks when I use blue headings than any other colors for my newsletters.

Footer design of your newsletter.
Good, simple newsletter footer will do a wonderful support for our newsletter design. Try to include your company details in the footer section. Why I am telling this is because normally the newsletter attention will go on the heading section and footer section.

We already have our company logo on the top part of the newsletter section. Our newsletter footer is the best part for showing our contact or company details. Don’t forget to show our website address and phone number in footer section.

Heading’s font size.
For headlines we can have font size by 14px bold. This size is nice for headlines on any newsletter. Maximum size we can have is 15px bold. If we use some big fonts, that is not going to be a fair thing for our newsletter.

Text size for the content area.
12px maximum is ok for normal contents. This size is readable for everyone. If you use any bigger font size, it will affect the total look and feel of the newsletter.

Getting some revenue from ads
Yes, we can have little bit of revenue when we add some 3rd party ads. So we can earn something from each of our newsletter. Please don’t put too many advertisements; this will seriously affect the layout and content of the newsletter. Remember our content and products are more important than any 3rd party advertisements.

Hope this piece of information has helped you in making a Good E- Newsletter